When the economy took a bad turn the boutique hotel industry took a hit with it.
Morgans Hotels needed to stay relevant in these tough times.

We created a branded content series featuring "indie" bands who stayed with us for a weekend or
sometimes even a whole week. We recorded them and uploaded the content to the Morgans' website.
A viral hit and a great way to show the brand's history and roots grounded in their cool & stylish hotels around the globe.  
In addition we created many collateral pieces ranging from T-shirts, umbrellas, and even a high end vending machine.